(2019-09-04) Cutler On Being Product Led
it is not about products “marketing and selling themselves.”
Product-led means being guided by the potential of products and product teams, and breaking down the silos between “the business” and “the product”. The business IS the product.
Product is now your competitive advantage.”
Product is now your driver of customer loyalty.”
we’re leaving massive amounts of money on the table due to the front-loaded, prescriptive, just-build-it-this-way approach! There are huge, glaring usability issues, and we have promising ideas to increase engagement!” Asymmetric payoffs were there for the taking if they could shift decision-autonomy to the front-lines, and embrace experimentation
notice where the funnel ends in the standard sales funnels. Customers/users drop out the bottom of the funnel into The Product. This is where things get very messy—where empowered cross-functional product development teams play and win.
At Amplitude, we buy into the idea of an “engagement ladder” not a funnel
There are always more steps to the ladder. The savviest teams go “upstream” and play in areas traditionally reserved for sales and marketing.
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