Citia

CardDeck-oriented EBook interface.

Launched 2012: 2012-06-05-CitiaNonFictionRepackageKelly

Aug'2012: Peter Meyers joined

Apr'2013: Snoop Dogg's Reincarnated album-promotion-app is built on Citia. In March, Citia CEO Linda Holliday told me that the company now thinks of its clients as the “new content creators,” whether they’re publishers, artists or something else. “We define them either by their audience or by their point of view, and those two things are flip sides of the same coin,” she said. A book is just “a container,” and “I don’t confuse the container and the contents. We can’t hold the book up as some kind of requirement.”

Dec15'2013: Corey Pressman interviews Peter Meyers.

Dec'2013: Businesses and brands are using Citia to create excitement, build relationships, create a deeper user engagement and monetize in multiple ways. When the company launched their CMS platform at SXSW with Snoop Lion Reincarnated, 42% of downloaders clicked on merchandise and media, there was a 119% increase in Facebook reach (over text posts); and a 548% increase in combined engagement metrics.

Feb13'2014: Holliday argued that when you look at sites like PInterest, you can see how the web is shifting towards a more “card-based” structure. And Citia, which is announcing that it has raised $600,000 in additional funding, aims to help marketers and content creators take advantage of that shift.


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