The Advanced Technology Group (ATG) was a corporate research laboratory at Apple Computer from 1986 to 1997. ATG was an evolution of Apple's Education Research Group (ERG) and was started by LarryTesler in October 1986 to study long term research into future technologies that were beyond the time frame or organizational scope of any individual product group. Over the next decade it was led by DavidNagel, RichardLeFaivre,[1] and Don Norman.[2] It was known as AppleResearchLabs during Norman's tenure as VP of the organization. Steve Jobs closed the group when he returned to Apple in 1997... Apple's ATG was the birthplace of Color Quick Draw, Quick Time, Quick Time VR, Quick Draw 3D, QuickRing, 3DMF the 3D metafile graphics format, Color Sync, HyperCard, Apple events, Apple Script, Apple's PlainTalk speech recognition software, Apple Data Detectors, the VTwin software for indexing, storing, and searching text documents, Macintalk Pro Speech Synthesis, the Newton handwriting recognizer,[4] the component software technology leading to OpenDoc, MCF, HotSauce, Squeak Smalltalk, and the children's programming environment Cocoa (a trademark Apple later reused for its otherwise unrelated Cocoa application frameworks).


MCF was developed by Ramanathan V. Guha at Apple Advanced Technology Group between 1995 and 1997. Rooted in knowledge-representation systems such as CycL, KRL, and KIF, it sought to describe objects, their attributes, and the relationships between them.[1] One application of MCF was HotSauce, also developed by Guha while at Apple. It generated a 3D visualization of a web site's table of contents, based on MCF descriptions. By late 1996, a few hundred sites were creating MCF files and Apple HotSauce allowed users to browse these MCF representations in 3D.[1] When the research project was discontinued, Guha left Apple for Netscape, where, in collaboration with Tim Bray, he adapted MCF to use XML[2][3] and created the first version of the Resource Description Framework (RDF).

MetaWiki-like service delivered via JavaScript. See 2012-12-01-BuildingWikiGraph (more)

book by Seth Godin, ISBN:1591841003: Marketing used to be about Advertising, now it's about Story Telling. (more)

Michael Ellsberg on Narrative Wealth: The Story of the $100 Million Urinal (more)

Author (more)

author of The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win and The Visible Ops Handbook, a researcher, and founder and former CTO of Tripwire.

Anti-Pattern: non-Iterative Software Development (and other Project) model. The term was introduced in 1970 by W. W. Royce; ironically, Royce himself advocated an Iterative approach to software development. Royce originally proposed what is now known as the waterfall model as an example of a system that he argued "is risky and invites failure". (more)

DevOps novel by Gene Kim (in the style of Eli Goldratt, and extending his thinking) (more)

The Nationalist's Delusion (more)

Stephen McConnell "Steve" Case (born August 21, 1958) is an American entrepreneur, investor, and businessman best known as the co-founder and former chief executive officer and chairman of America Online (AOL). Since his retirement as chairman of AOL Time Warner in 2003,[2] he has gone on to invest in early and growth-stage startups through his Washington, D.C. based venture capital firm Revolution LLC.

Donald Trump impeachment vote fails overwhelmingly (more)

Listen Up: Announcing the New ShineText App (more)

Launched 1993, the paper of record for the World Wide Web (despite the cover story on Push), once upon a time (more)

The wife wanted a scanner that would handle bigger pages than our Epson Workforce 845. (more)

Running in Circles – Signal v. Noise (more)

author, journalist.

The concept of canon is very broad; in a general sense it refers to being a rule or a body of rules. There are definitions that state it as: “the body of rules, principles, or standards accepted as axiomatic and universally binding in a field of study or art”.[1] This can be related to such topics as literary canons or the canons of rhetoric, which is a topic within itself that describes the rules of giving a speech. There are five key principles, and when grouped together, are the principles set for giving speeches as seen with regard to Rhetoric. This is one such example of how the term canon is used in regard to rhetoric. (more)


This is the publicly-readable WikiLog Thinking Space of Bill Seitz (a Product Manager and CTO) (also a Wiki-Junkie).

My Calling: to accelerate Evolution by increasing Freedom, Agency, and Leverage of Free Agents and smaller groups (SmallWorld) via D And D of Thinking Tools (software and Games To Play).

See Intro Page for space-related goals, status, etc.; or Wiki Node for more terse summary info.

Beware the War On The Net!


Seeking: CTO/Chief Product Officer-type position in funded organization with entrepreneurial culture, in Chicago area. My value: accelerating business-changing product development.