Summary of a study of the psychology of Entrepren Eur-s. Nor, says [Kelly Shaver], do the entrepreneurs seem to be devil-may-care risk takers. Only a subtle difference in the way they appreciate risk emerged. The entrepreneurs are worse at coming up with reasons they might fail... Entrepreneurs don't care what other people think about them. "They really don't care as much," Shaver says. "They're just happy to go ahead and do what they're doing."

• 1/2 of new businesses are formed by teams (vs individuals)

• men twice as likely as WomEn to be forming business

  • (hmm, I've read stuff saying the opposite)

• those with higher education and income are more likely to be starting a business (esp true for non-whites)

• urban dwellers more likely to be starting new business (except for Hispanics)

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