Matt Webb exploring [Social Rhetoric] for Social Software (team Collaboration Ware). We're not thinking about undirected communities or groups here, we're thinking about software to aid directed team activity... Social rhetoric has the properties of being available for anyone to use; able to operate within a restricted environment; of being able to handle ambiguities, exceptions, and what happens when individuals operate in a way that isn't immediately handled by the rules (so instead of rules it's a network of incentive fields). Later he tries to clarify what the problem space is here... Some TelIc groups are driven by common myths. I remember [JC] Herz mentioning this (the modern myths are: hero, science, environmental, economic). Who said this?.

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