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z2003-05-01- Searls Google Advertising
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Bill Seitz is a Product Manager/CTO with a track-record of bringing a business perspective to building agile product-development teams for start-ups, and is seeking a senior role in an entrepreneurial organization building disruptive Internet-driven products.
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last edited
by BillSeitz
on
Nov 2, 2008 6:06 pm |
Doc Searls on GooGle and the New Advertis Ing Business. AdWords, etc. Companies like Google and Overture are blowing away everything the old advertising business holds dear. Beautiful images. Attention-grabbing graphics. Awards. Strategy. Even old conventions like branding... They're blowing it away by connecting users and advertisers and helping both offer something valuable to each other. Obviously, you can't export Google's type of on-line advertising to print, television and radio. But you can export the value system, and that's exactly what's bound to happen, among both advertisers and users. When it does--as it inevitably will--we'll watch the end of advertising as we knew it.
Bill Seitz, fluxent at gmail dot com, Weblog