Interview with Micro Soft [Sociolog Ist] [Marc Smith]. Microsoft has a big investment in online communities, and has not had until recently many tools to enhance that investment. What Microsoft wants around communities is what every enterprise does, which is a [Peer Support], Knowledge Management application... What we are about is the thread. It turns out that the core sociological data type of the Internet is not [IP] (Internet Protocol) numbers, or any of that stuff, it's threaded conversations. (Threads M L, Social Software)

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