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z2004-06-30- Hugh Train
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Whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.
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last edited
by BillSeitz
on
Aug 12, 2008 3:53 pm |
Hugh Mac Leod says All Products Are Conversations - the Hugh Train a-la the Clue Train manifesto. A brand is a place, not a thing: Media is not "entertainment" or "information". Media is an interface. Interface implies action... A company's primary role is to function as an "idea amplifier"... The hardest part of a CEO's job is sharing his enthusiasm with his colleagues, especially when a lot of them are making one-fiftieth of what he is. Selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it. The future of Advertis Ing is internal.
Earlier he had said The future of brands is interaction, not commodity. It's not something you buy, but something you paticipate in... all products are information. The molecules are secondary.
Aug30 update: he's re-written it. The market for something to believe in is infinite.
Bill Seitz, fluxent at gmail dot com, Weblog