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z2004-09-22- Design Firms
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last edited by BillSeitz on Sep 2, 2008 8:25 pm

I had no idea that is owned by [Steel Case], or that is now owned by . They sound like they're running upstream... Companies that do not have their own design shops, or who want to redesign their -es in addition to their products, can call on an increasing array of -s... For all its advantages, as a business process poses one nagging problem: protecting your edge. "It is difficult to get an idea -ed," West said. "That means when you make a decision to step on the design treadmill, you can't get off."


 



Bill Seitz, fluxent at gmail dot com, Weblog