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z2004-10-20- Branding Is Dead Vs Blogging
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Whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.
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last edited
by BillSeitz
on
Jul 16, 2007 8:16 pm |
Hugh Mac Leod says that Brand Ing is dead. In contrast to Corporate Blogging. Blogging is all about [ECO]-logy. Branding is all about [EGO]-logy. The two are not compatible. Which is why brand-wimpy Micro Soft has hundreds of bloggers (a well-known fact), and why you can get fired for blogging at uber-brand Apple (so I've been told). Apple like the conversation they're currently having. They don't want it to change, internally or externally. They want to control the means of conversation. (Hugh Train)
Nov22 update comparing a MarKet to a party - But it ain't your party anymore. You no longer have customers. What you have now are fellow party goers. What you have now are friends and allies. Your product and/or company is just the metaphorical bottle of wine you're bringing to the party. All "The Brand" does is focus the metaphorical evening, the way Joi and Suw did for us UK bloggers back in springtime.
Bill Seitz, fluxent at gmail dot com, Weblog