Douglas Rushkoff's next book Get Back In The Box will be about Innovat Ion, Collaborat Ion, and FoCus. They don't need to hire any more consultants, or get any more involved in the world of investment capital and stock markets. They can instead take delight in what they're actually doing, rather than their quarterly report. And they'll ultimately make more money and have more fun. The "real players," as you put it, are not those market-addicted suits writing shareholder reports and cashing in options. The real players are the people who have figured out how to provide that people really need, and who ave a great time doing it.

I knew Howard Mann would dig the Execut Ion bias.

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