PatKane on [Craft Ing], a DIY attitude. Ullamaaria notes Recently, niche production has also increased sharply in the fashion industry. Witness the increasing number of designer and crafter communities who discuss trends and techniques, post photos of their designs, and often also sell their hand-crafted products online. On the demand side this means that an increasing number of people prefer products that a) they have made themselves or b) somebody they personally know has made. For the young people who are leading this trend, buying a mass-manufactured garment is totally uncool. Instead, buying a garment that has a (hi)story is awesome. Consumption of Story Telling.

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