[Phil Ringnalda] finds that OReilly (and Shelley Powers) is showing Search Engine Spam.

Tim O Reilly acknowledges that it's a tricky issue. So Advertis Ing on a site with a high Page Rank instead of via GooGle AdWords is a way of arbitraging the relative cost of advertising on the two sites. However, it has a downside in terms of the Search Engine user experience... is it appropriate for a site to monetize its page rank as well as its page impressions?

So what we have here is a Zero Sum Game, between GooGle and the various parties involved in gaming Page Rank.

• GooGle doesn't count its own AdWords links in Page Rank calculations. But does it catch and ignore other TextAds, such as those fed by other Self Service Web Ads networks?

• might GooGle demote OReilly pages? That's what they did to Word Press (though that was a more obnoxious case).

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