Kathy Sierra on defining your purpose in doing some Technical Writing. Our advice to our authors is: "You must choose one, and you must commit body and soul and keyboard to doing that one single thing--either reference (data and information) or learning (knowledge and understanding), while letting go of the other. Accept that you can't meet both goals, and that most of your readers don't have both goals, and figure out the best way to satisfy that one goal."

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