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z2005-12-30- Stormhoek Sales Increase
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last edited by BillSeitz on Sep 1, 2008 12:49 pm

says that doubled sales of in 12 months. by interfacing with the blogosphere, it fundementally changed how Stormhoek looked at treating their primary customers (the chains) and the end-users (the supermarkets' customers). I.e. it caused an internal disruption, both within the company and the actual trade. Wine drinkers' basic purchasing habits didn't change because of the meme, but the meme allowed Stormhoek to align itself more closely with said habits... You have to remember: there are hundreds of thousands of vinyards in the world, all trying to sell to the twelve or so mass market wine buyers in the . So you need a story that cuts through the clutter. to seek more specific examples of change thinking/behavior.


 



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