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| z2006-08-25- Sinkd Focus Word Of Mouth |
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| last edited by BillSeitz on Sep 1, 2008 8:32 am |
Eric Sink reminds us how to get Word Of Mouth working - but having a FoCus on a small market segment. Straight outta Crossing The Chasm. Note that his key point isn't that it can be easier to cost-effectively communicate with a small group, but that it lets you Build a product that 100% of them will love. That that PassIon is what drives the Word Of Mouth.
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