Rob Curley is trying to take Newspaper Publishing into the New Media space by making it Hyper Local, to create greater reader Engage Ment and draw Citizen Journalism. "I want a site to be so cool and important to people that they talk about it the way you talk about having a great park where you live. It's a local amenity." The list of example features his team has built is more interesting than the generalities of the main article. Note that this is the origin of DjanGo!

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