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z2006-11-21- Calcanis Advertising Macro Force
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last edited
by BillSeitz
on
Aug 10, 2008 11:40 pm |
Jason Calcanis says the main force behind the New Economy is migration of Advertis Ing (following Attent Ion) from the MSM to New Media/[WebAds]. On [Valley Wag] he comments I'm not saying this money is going to the Web 2.0 companies out there.... $0.95 of every $1 spent in advertising in our industry will be sold via the top five companies (yahoo, google, aol, fox, and [MSN]).
One possible counter-argument: by going online, Advertis Ing will become measurable. So people will do lots less of it (esp in its current form).
Bill Seitz, fluxent at gmail dot com, Weblog