z2007-02-26- Made To Stick (WebSeitz/wikilog)

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z2007-02-26- Made To Stick

Whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.

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last edited by BillSeitz on Jul 28, 2008 7:12 pm

[Chip Heath] and [Dan Heath] wrote [Made To Stick] about the attributes of ideas that are more likely to hit the Tipping Point. SUCCESS = Simple, Unexpected, Concrete, Credible, Emotional Story (FoCus, Story Telling).

[Dan Heath] co-founded a (Text Book?) publishing company named [Think Well].
[Chip Heath] taught a [Making Ideas Stick] course at Stanford University (Business School)

They had a recent Change This post.

it notes 3 barriers to "Talking Strategy": [Curse Of Knowledge], [Decision Paralysis], and a lack of a common strategic vocabulary (Shared Vocabulary)

Their book intro references research by a team including [Jacob Goldenberg] classifing "successful" (based on awards - did they actually generate sales?) print Advertis Ing into 6 "templates". Creative ideation is a highly complex process, which is difficult to formalize and control. [Pictorial Analogy] (which was used most by the "successful" ads), [Extreme Situation], Consequences, Competition, [Interactive Experiment], [Dimensionality Alteration].

Goldenberg authored Creativ Ity in Product Innovat Ion ISBN:0521002494

Jul'2007 update: article the wrote about the need to make some aspect of your offering conversation-worthy (Word Of Mouth, [Purpolse Cow]?).

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Bill Seitz, fluxent at gmail dot com, Weblog