GooGle is buying Double Click from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year... The sale brings to an end weeks of a bidding battle between Microsoft and Google. Micro Soft has been trying to catch Google in the online advertising business, and the loss of Double Click would be a a major setback.

Micro Soft is urging Anti Trust review. That's the Irony Of The Day.

OmMalik interviews [Mark Kingdon] of [Organic Inc]

Fred Wilson thinks GooGle has become a BigCo.

• note exit of Dodge Ball guys from GooGle. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the MobIle + social space.

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