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| z2007-08-25- Java Brand Vs Death |
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| last edited by BillSeitz on Aug 11, 2008 1:04 pm |
Jonathan Schwartz on why Sun Microsystems is changing its stock symbol to JAVA.
Russell Beattie thinks that JaVa is obsolete (and thus not a great corporate Brand Ing move). In fact, I'd say that many of today's current hot trends in programming are a direct result of a backlash against everything that Java has come to represent. (And he thinks the recent interest in ErLang is driven by seeking a JaVa replacement for complex business logic.)
Joe Gregorio is even more pessimistic. He thinks the cultural factors that Russell mentions mean that JaVa can't/won't be saved. And thinks that Schwartz's move will accelerate Java's demise.
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