In terms of the economics of academic publication, I think the press found that they did much better than usual with this book, partly, at least, because many more people got partial exposure to it online, and then bought it. But I don't think that this is the long-term strategy for academic presses (Book Publishing). Because ultimately the (EBook) display technology will catch up. What is the right path for academic presses is to use this transition period to learn how to make online books and book sites into powerful learning platforms, and to use those capabilities to reorient the universities from the trend to treating the presses as self-sustained centers, back to a time when the presses were part of what universities needed to subsidize from their main teaching role - as part of their effort to disseminate the knowledge they produce.