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z2007-11-17- Glam Nework Vs Ivillage
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It may look like a crisis, but it's only the end of an illusion.
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last edited
by BillSeitz
on
Oct 14, 2008 12:06 am |
Jeff Jarvis and Mike Arrington on Glam's model of being "larger" than [I Village]. It doesn't seem true in terms of narrow terms, but it does in terms of their "NetWork", which is really an Ad Network.
May'2008 update: weakness in the WebAd market. Some of the ad dollars that in the past had been spent at portals are being spread around instead. Ad networks, which fan out ads to thousands of sites, are adding targeting and are signing up reputable sites, making them more attractive for advertisers.
Bill Seitz, fluxent at gmail dot com, Weblog