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| z2007-11-28-37signals Vs Roadmap |
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| last edited by BillSeitz on Aug 12, 2008 4:51 am |
Thirty7 Signals believes a product RoadMap is a bad idea (Product Management). If your software is not really a good fit, it's very easy for customers to convince themselves that it will be, if you greet them with an illusion of agreement over a few "deal breakers". But when you finally do deliver, you'll also burst that illusion and end up with disillusioned customers who thinks you suckered them into buying a cow and then gave them a goat. I tend to agree. For internal communications (at Quiet Care) I maybe have a couple big projects identified that could be 12-18mo out. But I don't let salesfolk discuss that with current or potential clients except as the most general form of "and we're continuing to invest in Product Development" with no timelines discussed, etc.
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