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z2008-02-28- Mace How To Beat Google
is a Product Manager/CTO with a track-record of bringing a business perspective to building agile product-development teams for start-ups, and is seeking a senior role in an entrepreneurial organization building disruptive Internet-driven products.

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last edited by BillSeitz on Oct 16, 2008 9:31 am

on how to beat (in the context of the / deal). Google is extremely good at designing for . Its interfaces are clear, uncluttered, and generally self-explanatory. [UtilIty] is the ability of a product to solve a major () problem for a user. That requires the designer to get inside the head of the target customer, understanding not only his or her rational needs but also the emotional landscape. Google is terrible at designing for utility. ()


 



Bill Seitz, fluxent at gmail dot com, Weblog