Seth Godin's Tribes book ISBN:9781591842330 is out. The next frontier of Market Ing is in leading (Leader Ship, not Manage Ment) groups of people who are working together to get somewhere. Go down the list of online success stories. The big winners are organizations that give tribes of people a Plat Form to connect. Hugh Train, Tribal Ism, Brand You, TrueFan, Subvers Ive, Engage Ment.

He notes importance of changing from within organizations (Big World) - cf z2008-06-18- Haque Worldview Disruption

[Rick Burnes] live-blogged the launch/release event.

Hugh Mac Leod did an email interview with Seth, covering the arc of his thinking. Story Telling, etc.

My notes

• argh, no index, no [Table Of Contents], no chapters! Even a Thin Book needs some organization.

• name-dropping without context - often an individual is named without reference to their organization of sphere of action. Keep Google handy.

• I guess the key message of the book is: The Inter Net makes it easier to start/lead a Tribe, and you have no excuse not to. Seems like that Thin Book could have been even Thinner.

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