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z2008-11-18- Carlson Facebook Ads
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Bill Seitz is a Product Manager/CTO with a track-record of bringing a business perspective to building agile product-development teams for start-ups, and is seeking a senior role in an entrepreneurial organization building disruptive Internet-driven products.
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last edited
by BillSeitz
on
Dec 22, 2008 5:35 am |
[Nicholas Carlson] quotes [Ted Mc Connell] of [Proctor And Gamble]: I really don't want to buy any more Banner Ad-s on Facebook... Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren't trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant... We hijack their own conversations, their own thoughts and feelings, and try to monetize it.
Carlson himself suggests: First, extend [Facebook Connect] to online retail stores. Second, analyze users' spending behavior and activity on Facebook, make that data anonymous and sell it to marketers. Third, turn on [Personal Ad]-s (Classified Ads) and charge more than the New York Times does - about $48/week.
Bill Seitz, fluxent at gmail dot com, Weblog