Psychographics

concept of defining different Market Segment-s based on psychological traits.

http://en.wikipedia.org/wiki/Psychographic

2012: Are You Marketing By Psychographics?

a famous model is VALS http://en.wikipedia.org/wiki/VALS

• note this puts everyone in just 9 buckets
• are Thinkers the Reflective Thinker group?

cf Personality Test