(2002-12-27) Gladwell Group Innovation

Malcolm Gladwell on Saturday Night Live, German philosophy, the Lunar Men, and other examples of the "social dimension of Innovation". When they were not meeting, they were writing to each other with words of encouragement or advice or excitement. This was truly-in a phrase that is invariably and unthinkingly used in the pejorative-a mutual-admiration society... One person's passion-be it carriages, steam, minerals, chemistry, clocks-fired all the others. There was no neat separation of subjects... What were they doing? Darwin, in a lovely phrase, called it "philosophical laughing," which was his way of saying that those who depart from cultural or intellectual consensus need people to walk beside them and laugh with them to give them confidence... Jenny Uglow's book reveals how simplistic our view of groups really is. We divide them into cults and clubs, and dismiss the former for their insularity and the latter for their banality. The cult is the place where, cut off from your peers, you become crazy. The club is the place where, surrounded by your peers, you become boring. Yet if you can combine the best of those two states-the right kind of insularity with the right kind of homogeneity-you create an environment (the BlogWeb?) both safe enough and stimulating enough to make great thoughts possible. Is this a Creative Network or Social Network? A Network Of Learning? cf Scenes, Collaborations, Inventions, And Progress.

In his book "The Sociology of Philosophies," Randall Collins finds in all of known history only three major thinkers who appeared on the scene by themselves. Everyone else who mattered was part of a movement, a school, a band of followers and disciples and mentors and rivals and friends who saw each other all the time and had long arguments over coffee and slept with one another's spouses

There is a wonderful illustration of this social dimension of innovation in Jenny Uglow's new book, "The Lunar Men". "The Lunar men talked well into the night, clearing the table to make room for their models and plans and instruments. They developed their own cryptic, playful language and Darwin, in particular, liked to phrase things as puzzles. Even though they were down-to-earth champions of reason, a part of the delight was to feel they were unlocking esoteric secrets, exploring transmutations like alchemists of old."

*When they were not meeting, they were writing to each other with words of encouragement or advice or excitement. This was truly—in a phrase that is invariably and unthinkingly used in the pejorative—a mutual-admiration society. "Their inquiries ranged over the whole spectrum, from astronomy and optics to fossils and ferns," Uglow tells us, and she goes on: *{: .break one} ** One person's passion—be it carriages, steam, minerals, chemistry, clocks—fired all the others.

What were they doing? Darwin, in a lovely phrase, called it "philosophical laughing," which was his way of saying that those who depart from cultural or intellectual consensus need people to walk beside them and laugh with them to give them confidence

the Lunar men were active in the campaign against slavery. Wedgwood, Watt, and Darwin pushed for the building of canals, to improve transportation

Uglow's book reveals how simplistic our view of groups really is. We divide them into cults and clubs, and dismiss the former for their insularity and the latter for their banality. The cult is the place where, cut off from your peers, you become crazy. The club is the place where, surrounded by your peers, you become boring. Yet if you can combine the best of those two states—the right kind of insularity with the right kind of homogeneity—you create an environment both safe enough and stimulating enough to make great thoughts possible.

We call new cultural or intellectual movements "circles" for a reason: the circle is a closed loop. You are either inside or outside.


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