(2003-10-16) Jupiter Slams Personalization

Jupiter Research has a new report saying Instead of implementing Personalization strategies, the report suggests, companies should concentrate on the basics, such as making their sites easy to search and navigate... Operating the personalized Web site cost more than four times what operating a "comparable dynamic site," Jupiter found. Here's an Apr2002 article about the Wall St Journal spending $28M to rebuild its site to increase personalization.