(2004-09-03) Davenport Face Mag End Consumer

Neil Davenport on the end of The Face magazine. This essay will assess popular culture's changing attitudes towards social aspiration. First, it will look at the new suspicion with which material betterment (Consumerism) is regarded, a suspicion that keeps The Face and its ilk off the shelves. Second, it will explore how social aspiration was once central to popular culture, and how and why it began to fade. And finally, it will assess the recent rise of "CeleBrity culture".