(2004-11-24) Macleod Expressive Capital

Hugh MacLeod on Expressive Capital. Our products make it easier for the end user to find and/or express Meaning, narrative, metaphor, purpose, explanation and relevance in his/her own life than our competitor's products. (Meaning Of Life) Is the Expressive Economy gated by the Attention Economy?

Feb'2005 restate - (anything) that makes it easier for the person, customer, end-user etc to believe in his own species