(2006-08-25) Sinkd Focus Word Of Mouth

Eric Sink reminds us how to get Word Of Mouth working - but having a Fo Cus on a small market segment. Straight outta Crossing The Chasm. Note that his key point isn't that it can be easier to cost-effectively communicate with a small group, but that it lets you Build a product that 100% of them will love. That that Passion is what drives the Word Of Mouth.