(2006-10-25) William Odeo Mbo

Evan Williams bought back Odeo from its investors (MBO) to create Obvious Corp. He says it's not going to be a Vanity Incubator, but I'm not sure I believe it.

• Fred Wilson thinks it's a good idea. He's Framing it as Parallel Entrepreneur-ship.

• semi-related, Aaron Swartz thinks Google needs to thin out the Membrane between themselves and the outside world (Network Economy), and suggests something that sounds rather like Obvious Corp. (But scaling Infrastructure is lots cheaper for Google.)

(I had heard of Twitter before but never gone to its website. Wow, what a fun design! Very Douglas Coupland combined with Japanese Schoolgirl stylings...