(2006-12-17) Battelle Media Packaged Goods Vs Conversational

John Battelle sees two major forms of media these days. There is Packaged Goods Media (MSM), in which "content" is produced and packaged, then sent through traditional distribution channels like cable, newsstand, mail, and even the Internet... The second major form of media, is far newer, and far less established. I've come to call it Conversational Media, though I also like to call it Performance Media. This is the kind of media that has been labeled, somewhat hastily and often derisively, as "UserGeneratedContent," "SocialMedia," or "ConsumerContent." And while the major media companies are unparalleled when it comes to running companies that live in the Packaged Goods Media world, running major companies in the Conversational Media field require quite a different set of skills, and consideration of radically different economic and business models - models which, to be perfectly frank, conflict directly with the models which support and protect Packaged Goods Media-based companies.