(2007-11-28) 37signals Vs Roadmap

Thirty7 Signals believes a Product Roadmap is a bad idea. If your software is not really a good fit, it's very easy for customers to convince themselves that it will be, if you greet them with an illusion of agreement over a few "deal breakers". But when you finally do deliver, you'll also burst that illusion and end up with disillusioned customers who thinks you suckered them into buying a cow and then gave them a goat. I tend to agree. For internal communications (at QuietCare) I maybe have a couple big projects identified that could be 12-18mo out. But I don't let salesfolk discuss that with current or potential clients except as the most general form of "and we're continuing to invest in Product Development" with no timelines discussed, etc.