(2008-04-21) Six Apart Buys Apperceptive

SixApart bought Appercept Ive, moving up the value chain into offering Advertising and consulting services... The idea for SA is to move beyond an increasingly commoditized blog publishing software business, and into adding advertising, design, implementation, development and site optimization services to bloggers and companies. With the addition of these services, it will now compete with Federated Media... SA is partnering with Adify, the white label vertical Ad Network, to provide the ad program to bloggers.