(2009-03-17) Ries Xp Vs Customer Development

Eric Ries on how Extreme Programming doesn't necessarily apply on its own to a Start Up doing Customer Development. Because it was designed for discovering the unknown solution to a known problem (typically for internal-EnterPrise use). In a new-market Start Up, you have an unknown problem with unknown solution. Approaching each of them iteratively is the right thing to do. But the biggest payoff of all can be found when we combine them into one large company-wide FeedBack loop.