(2009-08-25) Eaves Vs Locavore

ElisabethEaves slags the Locavore movement. Most of the values the locavore movement claims to embrace--healthier food, environmentalism, good treatment of labor--actually have little to do with whether or not a producer is located in one's own ZIP code. So why not just tackle the issues themselves, rather than using localism as a proxy?... But by never coming up with a coherent argument, the locavore movement invited corporations to do what they do best. Localism is mostly style over substance, an area where big companies with big marketing departments excel.


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