(2009-09-26) Godin Brands In Public

Seth Godin launches a new Squidoo product: Brands In Public. Squidoo has built several hundred pages, each one about a major brand. More are on the way. We'll keep going until we have thousands of important brands, each on its own page (and we'll happily add one for you if you like). Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. All of these feeds are algorithmic... the good and the bad show up, all collated and easy to find. Of course, these comments and conversations are already going on, all over the web. What we've done is bring them together in one place. And then we've made it easy for the brand to chime in. If your brand wants to be in charge of developing this page, it will cost you $400 a month. And once (we build) the page, the left hand column belongs to you. You can post responses, highlight blog posts, run contests or quizzes. You can publicly have your say right next to the constant stream of information about your brand (information that's currently all over the web--and information you can't "take down" or censor). You can respond, lead and organize. If a crisis hits, your page will be there, ready for you to speak up. If your fans are delighted, your page makes it easy for them to chime in and speak up on sites around the web.

Update: they're taking down the 200 starter pages and will only create them for/when companies sign up. (From Black Mail to pure Advertising?)