(2009-11-03) Borthwick Net Biz Values

John Borthwick provides a candidate set of Value-s Congruent with the Internet that should guide any net-biz. As Ken Auletta outlines, "DontBeEvil" lacks forward looking intent, and most important it doesn't outline what good might mean... Think users.... Respect the Layer-s... Transparency of business terms; Data in/out; let users integrate with other services; widen user's experience, don't narrow it (hmm).