(2010-09-21) Videoegg Buys Sixapart

Video Ad Network Video Egg has announced that it has agreed to acquire blogging pioneer SixApart, the company behind TypePad and Moveable Type. As part of the acquisition, both companies will drop their names and be renamed Say Media... In recent years though, SixApart has been more focused on its advertising business... SAY Media says that it will continue to support Moveable Type and TypePad, but forgive us if we’re skeptical that will last. The new entity is clearly focused on building out a new-age advertising network, not on building out a blogging platform to compete with Word Press or TumblR.

Update: Vox is shutting down. (This was actually announced before the acquisition.)

Jan'2011 update: Moveable Type/TypePad business is being sold to Info Com. (Update, they kept TypePad.)

May'2011: launched Xo Jane with Jane Pratt (Sassy).

Dec'2011: bought Read Write Web.

Nov'2014: dumping all the media properties to focus back on technology. Say has been doubling down on Tempest, the CMS it’s been building in-house over the past two years. While other publishers were developing publishing platforms in-house, Say planned this year to make Tempest available to other publishers for free. The revenue would come from Say selling partner publishers’ remnant ad inventory.