(2010-10-01) Denton Profile

Profile of Nick Denton, founder of Gawker Media. Where other media barons see their job as a calling—a chance to do important, perhaps even socially redeeming, JournalIsm—Denton unapologetically worships at the temple of the page view. His ability to ignore his own preferences is, in fact, a key secret of his success. “I don’t think he’s even interested in a lot of stuff [his blogs] write about,” chuckles Gapper. “He always says that the problem with journalists is that they write about things that interest journalists, not the rest of the world.”