(2010-10-19) Mace Blackberry Saturation

Michael Mace thinks that RIM/Blackberry needs to invest in creating some compelling and well-integrated features to keep their core user segment, or they will slide into a Platform Death Spiral. To sum up, RIM is at risk because its natural market is saturating and many of its customers are considering a switch to other platforms. The company may be able to bumble along in this situation for years before the problem comes to a head, but once a migration away from Blackberry starts it would be almost impossible to stop. So if the company wants to ensure its survival, it needs to act now.