(2010-11-24) Usv Schachter Tasty Labs

Union Square Ventures is investing in Joshua Schachter's new Tasty Labs venture.

Dec update: profile of Josh. He figures the $3 million will give him and his two co-founders – Nick Nguyen and Paul Rademacher, both co-workers at previous companies – a year to crank out prototypes and turn them into great products, a process that he calls “PivOt-ing.”.. “You can’t reason about products - great products are emotional,” he says. “You build products and react and see how it goes. I think we’ll try to build a bunch of things. We’re still discussing what to do. We have to get to the first couple of prototypes, and those are almost always poor. It’s nice when you build something even if it’s not the right thing – it’s useful for the next project, and they come out faster and faster.”