(2011-08-25) Obvious Corp Lift

The recently-departed co-founders of Twitter - Evan Williams, Biz Stone and Jason Goldman - now working together again under the old Obvious Corp name, announced their latest product today, a stealth alpha app called Lift. It's described as a way to help users achieve their goals through positive reinforcement. It sounds like Twitter in its simplicity and from what I've seen it looks a lot like Twitter too, but with more structure. (Self Improvement) The Mibbles team (Tony Stubblebine and Jon Crosby) has been working with Obvious all Summer and the service itself appears to have been under active development since at least the spring. The website underwent a dramatic redesign to take on its snazzy new look just a few weeks ago, by which time it was already renamed as Lift.