(2011-12-15) Simon Age Of Platform

Phil Simon's new book is The Age Of The Platform (Platform) ISBN:9780982930250

In the age of the platform, every business stands to benefit from developing its own platform, planks, and ecosystem of users, customers, partners and communities.

See related 2011-10-20-FastcoPlatformWarAppleFacebookGoogleAmazon. Who else besides those four?

• *Force.com (SalesforceCom) is a tremendous platform. Marc Benioff understands the cloud, he understands planks and APIs, ecosystems and development kits. He wants people to take Force.com into different directions so companies have developed recruiting applications or business analytic applications. Salesforce.com has made a number of key acquisitions, like Radian6 and it has Chatter, so they are building out planks.
• Another is certainly Word Press, which is my content management of choice. I think it is the better definition of applied form; you have robust communities out there that have different planks, Word Press sites can do so many things beyond supporting a blog or a video. You have got integrated ecommerce; you have the ability to do so many different things.
• LinkedIn understands the importance of an applied form and makes the APIs open. You can develop things on top of it.
• You know Twitter is another important one.*

I don’t want (readers) to be intimidated because I actually have embraced a lot of these strategies back in 2008 and I am a single person, LLC. I am every bit of a definition of a small business (SmallCo). Over the course of three years I built my own platform. (Internet Marketing For Non-Net SmallCo)

Brief interview.