(2012-05-28) Grockit Pivots Into Learnist

*Today, Grock It introduces Learnist which it describes as “a way for anyone to share what they know” and which I’m sure every tech blogger, myself included, will use the “PInterest for education” comparison.

In many ways, the launch of Learnist marks a substantial Pivot for Grockit, which does say it will continue to offer its test prep services but will focus primarily on the social learning aspects of its new site as it moves forward.

But Learnist isn’t really that big a pivot for Grockit if you’ve ever spent time with founder Farbood Nivi, who’s always far more interested in talking about social learning than about SAT scores. And despite the Adaptive Learning engine that underlies Grockit’s test prep offerings, the company has always stressed “people” over “algorithms.”* (Educational Technology, Learning Object)

Jul'2013 update: they've sold the original test-prep business to Kaplan.