(2012-08-15) Obvious Medium

When Evan Williams and a bunch of other Obvious Corp teammates suddenly follow a snazzy, un-launched product called Medium, you know something big’s about to happen. For now, Medium.com is a website that lets you easily drag in or upload a photo and annotate it with overlaid text, but we hear there are bigger ambitions for the product. (Blog Host)

Nov15 update: Evan Williams gives more Context, focusing on the beautiful editor.

Nov20: they've hired Kate Lee, a former literary agent, as Director Of Content.

Mar'2013: he's aiming for a new approach to Sustainable Journalism. Williams said that he wants to create a platform that can give context to the content that people create, eventually leading to a system where the whole becomes more than the sum of its parts. The idea is to allow people to build a cohort of like-minded ideas.