(2014-02-08) Glick Platisher

Jonathan Glick: What should we call a publisher — like Gawker — that provides a tech platform on which anybody, not just its staff, can create content? What should we call a tech Platform — like Medium — that has a team of editors and pays some contributors to create content? It’s something in between a publisher and a platform — something that weaves together the strengths of both. A platisher... So why is this happening now?... The combination of mobile’s small screens and programmatic ad buying has made it clear that successful consumer properties need to have enormous amounts of traffic, and ad units that are essentially content. The platisher addresses both of these requirements.

Some of his examples are the recent Personal Franchise cases (2013-07-24-RosenPersonalNewsFranchise), which he appropriately places in a Blog Network context.

Dave Winer notes his own involvement, and the Share Cropper risk for small writers who join these networks.